Melissa Farney

Melissa Farney is an award-winning industry leader who has spent 20 years marketing digital technologies and is a self-professed data center nerd. She holds degrees in Marketing, Economics, and Psychology from the University of Central Florida. Over her career, she has supported organizations specializing in software applications, IoT, RFID, industrial automation, and power distribution to utility markets, including smart grid, smart city, and microgrid applications, as well as critical infrastructure industries such as data centers. This has enabled her to form critical connections across these related industries and has driven her to lend her voice as an advocate for sustainability initiatives. To these efforts, she contributed to both best-selling volumes of the "Greener Data" books featuring the voices, stories, and perspectives of leading decision-makers in the datacenter and network infrastructure industry.

She currently serves as the Marketing Director for TECfusions, a global datacenter operator serving AI and HPC tenants with innovative and sustainable solutions. Prior to this, she held senior industry marketing roles with DC BLOX, Kohler, and ABB. Until recently, she authored the Data-Centered column for Mission Critical Magazine and is proud to bring her dedicated support to Data Center Frontier.

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